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VOLUME 5 ISSUE 4 (July-August 2021)

  • Influence of Technology Differentiation Strategy on Organizational Performance of Insurance Companies in Nakuru East and West Sub-Counties, Kenya
    Original Research Article
    Country Kenya
  • Pages 01-07
  • Pauline Guya Ochere || Dr. Margaret Waruguru || Dr. Daniel Wanyoike
  • Abstract | pdf Pdf
  • Technology differentiation strategies are the most crucial components for maintaining and improving organizations' performance in a competitive business environment. There has been increased competition and an expanded level of regulations which have intensified the pressure on the insurance business in Kenya. Insurance companies are hence struggling to cope with increased market share competition as well as market dynamics thus difficult to maintain effective organizational performance. This necessitated the examining of the influence of technology differentiation strategy on organizational performance of insurance companies in Nakuru East and West Sub-counties. The study was anchored on Porter's Generic Strategies Theory. It adopted a census technique to include all the branch managers and office administrators of insurance companies. Questionnaires were used in data collection and were analyzed using descriptive and inferential statistical techniques with aid of the Statistical Package for Social Sciences. The descriptive and inferential findings showed that technology differentiation strategy influences organizational performance. The study concluded that technology differentiation strategy enables insurance companies to distinguish their services from competitors. The ability to apply differentiated technology makes insurance companies appeal more to the customers in providing policies and associated services. This increases product attractiveness and leads to increased revenue and profitability. The study recommends the integration of technology differentiation strategy into strategic management plans to promote efficiency, product innovativeness, and uniqueness required in the changing business environment.


    • High Performance Work Practices, Entrepreneurial Orientation and Organisation Excellence in Nigerian HEIs: A Correlational Analysis
      Original Research Article
      Country Nigeria
    • Pages 08-19
    • Mohammed Abubakar Sadiq
    • Abstract | pdf Pdf
    • Necessity for excellent performance in organisations (organisational excellence – OE) have taken pre-eminence for a long time, Higher Education Institutions (HEIs) inclusive. Towards ensuring excellent performances, High Performance Work Practices (HPWPs) have been found to be necessary complements to the excellent performances. It is also on record that this aim is only possible through an enabling environment that can be provided by a disposition towards entrepreneurship (entrepreneurial orientation - EO). The study uses the Ability, Motivation and Opportunity (AMO) framework to establish a theoretical framework for the research. Data was collected from members of academic staff in selected public HEIs in the North-Central and South-Western geo-political zones of Nigeria. The study employed multistage sampling procedure with the use of survey questionnaires. The sample used was 420 questionnaires distributed and analyzed through SPSS 20.0. The correlation results show strong relationship between HPWPs and OE as well as EO and OE. The study recommends sustainability of HPWPs and EO in Nigerian HEIs towards World Class operation.


    • Internal Control and Corporate Governance among Cooperatives
      Original Research Article
      Country philippines
    • Pages 20-33
    • ENRIQUE O. TORINO, CTT, CPA, MBA || CELSO L. TAGADIAD, Ph.D.
    • Abstract | pdf Pdf
    • This paper explored which domain of internal control best influenced the corporate governance of cooperatives. It applied the quantitative, non-experimental research design utilizing correlational technique, with 120 employees of cooperatives as the respondents selected through total population sampling. The researcher adapted and modified questionnaires to measure internal control and corporate governance. The Mean, Pearson r, and Regression Analysis were used as statistical treatments. Results revealed that the level of internal control of cooperatives was very high. Its indicators, risk assessment, information and communication, and monitoring, emerged with a very high rating while the indicators, control environment and control activities, obtained a high rating. Similarly, the study revealed a very high level of corporate governance among cooperatives. Its indicators, management, board, audit, and behavior, got a very high rating while the other three indicators, remuneration, members, and ownership, obtained a high rating. Based on the findings of the study, internal control is significantly correlated to the corporate governance of cooperatives, with a p-value less than the level of significance. The overall result disclosed that internal control has significant influence on the corporate governance of cooperatives. Control activities was the domain of internal control that best predicts corporate governance of cooperatives.


    • Are Moroccan Universities Ready for Knowledge Management
      Original Research Article
      Country Morocco
    • Pages 34-59
    • Yassine BOUSSENNA || ouail el kharraz
    • Abstract | pdf Pdf
    • throughout the literature, several factors affect positively KM initiatives in universities are discussed. Some of these are the same as those found for private organizations and others are specific to public organizations. Most authors cite the organizational culture and structure. The main objective of this study was to verify the presence of success factors in KM implementation at the Moroccan universities via Abdelmalek Essaadi University subject of this work. through a deductive reasoning approach and a quantitative working method, Using the questionnaire as a tool to collect data from a proportional random and representative sample of 88 teacher-researchers from the different institutions of the university under study. The study found a positive relationship between the requirements for Knowledge management (organizational culture, organizational structure,) and KM application in Moroccan universities with a Pearson correlation rate R = 0.712 For organizational culture and 0.576 for organizational structure. also, the results obtained show insufficiency presence of initiatives for a knowledge management implementation, with an average of 2.02 for organizational structure, and 1.89 concerning organizational culture according to the university's teachers.


    • Effect of Enterprise Risk Management Strategyon Financial Performance of listed banks at Nigeria Stock Exchange
      Original Research Article
      Country Nigeria
    • Pages 46-56
    • Adesina Oluseyi Temitope
    • Abstract | pdf Pdf
    • The main objective of the study was to determine the effect of enterprise risk management strategy on financial performance of listed banks at Nigeria Stock Exchange (NSE). Asset Liabilities Management theory and Valuation of Derivatives theory were used to expound on the effect of enterprise risk managementon financial performance. Longitudinal cross sectional survey research design was adopted. The study’s target population includes all the 28 listed banks at Nigeria stock exchange. Data was collected from 2009 to 2018 for 20 listed banks in Nigeria. The secondary data sources for the period of between 2009 and 2018 were collected from Nigeria Stock Exchange and annual reports and accounts of the listed banks. The data was collected from audited financial statements of listed banks and other relevant internal report. Data collected was subjected to diagnosis tests of normality, autocorrelation, multicollinearity, linearity, homoscedasti city, stationarity, fixed and random effects. Correlation analysis was carried out to establish the relationship between the dependent and independent variables. Generalized Least Squares (GLS) regression analysis model was used to establish the relationship and significance between the study variables. The formulated hypotheses were tested. STATA statistical software version 10 was used for data analyses. The study found out that there are positive relationship between enterprise risk management and return on capital employed which is the measure of financial performance of the listed banks at NSE. Based on the findings, the study concluded thatenterprise risk management strategies have a positive significant effect on financial performance of listed banks at NSE. The study recommends that there is need for the listed banks to effectively manage their capital buffer as it was found that enterprise risk management strategies positively affect financial performance of listed banks. The study further recommends that there is need for the management of listed banks to constantly check their banks’ exposure to insolvency risk, and interest rate sensitivity.


    • A Structural Equation Model on Performance of Small and Medium Enterprises in Davao Region, Philippines
      Original Research Article
      Country Philippines
    • Pages 57-79
    • Cherry Ann P. Roxas, DBA || Eugenio S. Guhao, Jr., DM
    • Abstract | pdf Pdf
    • The purpose of this study was to create a causal model of performance of small and medium enterprises (SMEs) in Davao Region, Philippines as influenced by entrepreneurial marketing, customer focus and knowledge management. The research design used was descriptive-causal design through structural equation modeling among 400 SME employees with at least managerial or supervisory positions purposively selected. Findings show that entrepreneurial marketing, customer focus and knowledge management positively correlate and significantly influence the performance of SMEs. The model indicates that performance of SMEs with indicatorsemployee satisfaction and firm performance are best anchored on strong evidence of entrepreneurial marketing as supported by indicators pro-active orientation and risk management;and customer focus with ultimately one indicator namely organizational customer orientation. In conclusion, the final model illustrated the direct causal relationships of entrepreneurial marketing and customer focus and was found to be the best fit model on performance of SMEs in the region.


    • Resiliency of Microenterprises amidst Pandemic in Davao Del Sur Philippines
      Original Research Article
      Country Philippines
    • Pages 80-97
    • Donna Rose L. Ebo, MBA || Dr. Cherry Ann P. Roxas
    • Abstract | pdf Pdf
    • COVID-19 has created an unprecedented crisis for microenterprises and challenged each single enterprise to reconsider its business operations and to adapt to the new unexpected circumstances. The foremost objective of this study was to determine the business resiliency of micro enterprises in Davao del Sur Philippines during Covid-19 pandemic. A descriptive-correlational design was employed with 100 purposively chosen microenterprises. Data were analyzed using frequency, relative frequency distribution and Pearson Product Moment correlation. Data revealed that majority of microenterprises were operating for not less than three (3) years, employing 1-3 workers and earning more than PhP 20,000.00 monthly. Moreover, the most influencing factor of resiliency in microenterprises amidst pandemic is entrepreneurial characteristics. Furthermore, entrepreneurial characteristics, utilization of technology, government support and crisis management showed significant relationship towards business resiliency among microenterprises


    • Influence of Devolved Dispute Resolution Mechanisms on Job Satisfaction of Health Care Workers in Nakuru County Kenya
      Original Research Article
      Country Kenya
    • Pages 98-110
    • Peter Kipande Kamau || David Gichuhi
    • Abstract | pdf Pdf
    • This study sought to examine the influence of dispute resolution mechanisms on job satisfaction of health care workers in Nakuru County Kenya. The study was anchored on Herzberg's Two Factor Theory. The study adopted a descriptive research design with a target of 758 staff in Nakuru level five hospital including 54 doctors, 437 nurses and 267 paramedics. A sample of 89 respondents was obtained from the target population through stratified and simple random sampling techniques. The study relied on questionnaires for data collection which were tested for validity and reliability before data collection. The collected data was sorted and cleaned and analysed with the help of statistical package for social sciences. The analysis was done in form of both descriptive and inferential statistics. The findings were presented in tables accompanied by relevant discussions. The study established positive significant relationship between devolved dispute resolution mechanism (r=.626) and Job satisfaction of healthcare workers in Nakuru county. Regression analysis showed that devolved dispute resolution mechanisms had a significant influence on healthcare workers job satisfaction. The study therefore concluded that devolved dispute resolution mechanism had a significant influence on job satisfaction of healthcare workers in Nakuru County. As such the study recommended that the county should devise ideal dispute resolution mechanisms for healthcare workers to enhance the job satisfaction of healthcare workers in Nakuru County.


    • Topic:Nexus between public sector employees and effectiveness of trade unionism
      Original Research Article
      Country Zimbabwe
    • Pages 111-118
    • Mataba Augustine Torayi || Professor Faitira Manuere
    • Abstract | pdf Pdf
    • This study sought to assess the nexus between public sector employees and effectiveness effectiveness of trade unions .The study employed a descriptive research design with a sample size of 323 respondents. The questionnaires were mailed to respondents due to the Covid 19 pandemic. A total of 284 questionnaires were returned which amounted to 88 percent. The results showed that trade union effectiveness was being hampered by Government overriding the role of trade unions by imposing salary increase without considering the function of trade unions. The legislative provisions in the country although ratified from International Labour Organisation Conventions. The results also revealed that 74% of the respondents noted that economic challenges faced since 2000 have affected collective bargaining in the public sector. This was necessitated by the unwillingness by employees to pay the check off scheme. The effectiveness of trade unions was also being impeded due to failure by Government to hear the side of public sector employees. Manipulation of the activities of trade union was also viewed as an impediment of the trade union effectiveness in the public sector. The results of the study indicated that the majority(61%) perceive trade unions ineffective in regards to openness and accountability to its members.However, vis a-vis sharing information to its members,the respondents were rather evenly divided,with 50% agreeing that the unions shares information and 50% disagreeing.69% of the respondents also perceived the union to lack proper understanding of the employer‟s business.Based on the results trade unions should endeavour to put in place a proper communication strategy so that they can relay information easily to its members.Furthemore, un.


    • Effect of Market Penetration Strategy on Financial Performance of Tobacco Manufacturing Firms in Kenya
      Original Research Article
      Country Kenya
    • Pages 119-128
    • Michael Mbutu || Benjamin Tarus || Lucy Wanza
    • Abstract | pdf Pdf
    • The purpose of this study was to evaluate the effect of market penetration strategy on the financial performance of tobacco manufacturing firms in Kenya. The study was informed by resource-based theory and adopted an ex post facto research design. The target population was tobacco manufacturing firms with 350 company employees from British American Tobacco Kenya Ltd and Mastermind Tobacco Kenya Limited being the unit of analysis. The sample size was 187 and stratified random sampling technique was used. This study used closed ended questionnaires as a data collection technique. Cronbach's alpha coefficient was used to test the reliability of research tools with Cronbach alpha being above 0.7 for all variables. The results of this study were analyzed using descriptive and inferential statistics. Descriptive analysis involved frequencies distribution, percentages, means and standard deviations. The inferential analysis involved Pearson's correlation and the multiple regression analysis. The study revealed that market penetration strategy had a positive and significant effect on financial performance (β1= .481, t= 6.506 and p= .000<.05). Research thus concluded that market penetration strategy had a significant effect on the financial performance of the tobacco companies in Kenya. The study recommends to management of tobacco manufacturing firms in Kenya to enhance their market penetration through penetration pricing where lower prices are charged for new improved products to attract more customers.


    • Influence of Customer Orientation on the Growth of Manufacturing Firms in Nakuru East and West Sub-Counties Kenya
      Original Research Article
      Country Kenya
    • Pages 129-138
    • Rose Wangui Kaburu || George W. Karanja || Antony Juma Wagoki || Daniel M. Wanyoike
    • Abstract | pdf Pdf
    • Manufacturing firms have encountered growth challenges registering marginal growth in profits while others have even liquidated. The study examined the influence of customer orientation on the growth of manufacturing firms in Nakuru town Kenya. Resource-Based Theory was used as the basis of the study. A descriptive research design was used with a target population comprising of the sales and general managers in manufacturing firms in Nakuru town Kenya. As such, the respondents of the study were 64 sales and general managers thus prompting a census approach. The study made use of the questionnaire as the main primary data collection method. The instrument was pilot tested to check for the validity and reliability of instrument. The study findings indicated that customer orientation had positive significant relationship with the growth of manufacturing firms. Regression analysis on the other hand showed that customer orientation had significant influence on the growth of manufacturing firms. Based on the study findings, the study recommended that the management should focus on policies that enhance customer satisfactions with their products to enhance their customers’ loyalty. On the other hand, the manufacturing firms should have a way of assessing their competitors to enable them enhance their competitive advantage.


    • The Resort Brand Personality A Study on Long Term Period Online Reviews 2008 - 2020
      Original Research Article
      Country Indonesia
    • Pages 139-144
    • Arissetyanto Nugroho
    • Abstract | pdf Pdf
    • The long-term brand personality research is scarce, this research utilizes the availability of online reviews dataset in TripAdvisor to construct the resort brand personality in Bali, Indonesia. This research spans from 2008 through 2020. The online reviews data is cleansed once it is collected, for further exploratory factor analysis based on the Aaker brand personality dictionary. The findings show that sincerity is the dominant dimension from, the second dominant dimension is sophistication, while the third is excitement, this dimension is concerned with cheerfulness as something new, energetic, and bright character of the resort.


    • Informal Financial Institutions and Small and Medium Scale Enterprises Performance in Akoko South West Local Government, Ondo State
      Original Research Article
      Country Nigeria
    • Pages 145-151
    • Oluwole, F.O. || Oluwagbemigun, O.
    • Abstract | pdf Pdf
    • Though the provision of finance for small and medium scale enterprises has been vested on the formal financial institutions like commercial banks and microfinance institutions, focus has shifted from these institutions to informal institutions in the recent years. This study investigated the effect of informal financial institutions and small and medium scale enterprises (SMEs) performance in Akoko South West Local Government Area of Ondo State. Two hundred (200) copies of the questionnaires were administered using simple random sampling technique to. Multiple regression model was adopted to analyze the data. The result showed that credit from family and friends and credit from money lenders had negative effect on the growth of small and medium scale enterprises with coefficients of -0.124 and -0.363 respectively. Also, cooperative credit and credit from business angels had positive effect on the growth of SMEs with coefficients of 0.562 and 0.087 respectively. It was suggested thus, government should formulate easy and tax-free policies that will strengthen the informal financial institutions in order to increase the availability of credit to SMEs in Akoko South West Local Government Area of Ondo State in particular and Nigeria as a whole.


    • Constructing Brand Personality from the TripAdvisor Online Reviews
      Original Research Article
      Country Indonesia
    • Pages 152-157
    • Yuli Harwani
    • Abstract | pdf Pdf
    • The research focuses on utilizing the unstructured dataset and the exploratory factor analysis to construct the brand personality of a sample hotel in Bali. Online reviews delivered by the consumers in TripAdvisor were collected within the 2019 – 2021 period of observation, further data cleaning was conducted. The results show that there are four dimensions, and there are missing competence dimensions within the dataset. This is a unique finding because the five dimensions usually exist in the hotel dataset in some other studies using the same method. There are five dimensions of brand personality, namely sincerity, sophistication, excitement, ruggedness, competence. Moreover, sincerity dominates within the dataset.


    • Previous survey about service quality, customer satisfaction and customer loyalty before revealing various relationships in mobile music application industry
      Original Research Article
      Country South Korea
    • Pages 158-164
    • Choi Seong-Woo
    • Abstract | pdf Pdf
    • Based on the existing researches, this paper provides the various dictionaries of important concepts, properties, and relationships among service quality, customer satisfaction and customer loyalty before executing a research to find out what kind of relationship among the above three variables in mobile music application industry. This paper is contains the following contents. First, in the introduction, the current state of the mobile music application industry and the purpose of this paper will be described. Second, we will summarize the existing studies on the definition and characteristics of important variables that managers should consider to improve the competitiveness of mobile music application products, ie, service quality, customer satisfaction, customer loyalty, and so on. In conclusion, this paper suggests the future research guidelines.


    • Trip Advisor Resort Online Reviews in Bali. Content Analysis Based on Big Data
      Original Research Article
      Country Indonesia
    • Pages 165-172
    • Janfry Sihite
    • Abstract | pdf Pdf
    • The Trip Advisor online reviews are unstructured information useful for the dynamic interaction in the hospitality industry and accommodation. In any case, there is an absence of examination investigating the online reviews information. This exploration examining the online reviews information from a resort in Bali, Indonesia, from 2019 until 2021 to investigate the insight of the dataset. The cycle begins with examining the word recurrence and expression recurrence content investigation; moreover, the exploratory factor examination was directed to uncover the Aaker brand character from the online reviews dataset. The exploration discoveries show that the hotel has five brand character measurements: sincerity, sophistication, excitement, ruggedness, and competence. The sincerity dimension is the dominant dimension. It is applicable with the word and expression content investigation that uncover the most incessant words and expression identify with the staff execution. Further investigation in an assortment of the hospitality industry is important to work on the cycle to use the Trip Advisor online reviews unstructured dataset.


    • Does Human Capital Predict Resources: Evidence from Denominational Institutions in Ghana?
      Original Research Article
      Country Philippines
    • Pages 173-181
    • Anowuo, Isaac || Pastor Emmanuel Cobbina
    • Abstract | pdf Pdf
    • Life processes cannot continue in the absence of a means of survival. This explains why people continue to look for ways to make a living and satisfy their insatiable desires This study aims to investigate the relationship between human capital and financial resources in selected denominational institution in Ghana. This research is applied a questionnaire to measure and assess the mentioned relationship. The sample size is 368 persons who were chosen through purposive sampling technique. A Minitab 20.3 software was used to generate the required results. According to findings of empirical analysis, it is demonstrated that there is a significant and positive relationship between human capital and resources. The results also revealed that human capital elements of education, training and succession planning were predictors of resources. It recommended that human capital must be improved for better management of denominational resources