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Volume 4, Issue 5 (September-October 2020)

Volume 4, Issue 5 (September-October 2020)

  • Monetary Policy and Financial Performance of Quoted Deposit Money Banks in Nigeria
    Original Research Article
    Country Nigeria
  • Pages 01-12
  • Osho, Augustine Ejededawe Ph.D. || Adelalu, Olalekan Emmanuel
  • Abstract | pdf Pdf
  • This study examined the effect of monetary policy and financial performance of deposit money banks in Nigeria.Ex-post facto research design was adopted to examine how monetary policy variables affect financial performance measured by return on assets in selected Nigerian deposit money banks over a period of 15 years (2005-2019). The Study is established on Quantity of Money Theory. Multiple regressionswere used to estimate the joint and individual effects of monetary policy variables measured by exchange rate, monetary policy rate and maximum bank lending rate onreturn on assets. The study revealed that the endogenous variables were significantly related with the dependent variable (return on assets). Thus, these independent variables strongly have an impact on the financial performance of deposit, money banks in Nigeria measured by return on assets. It is concluded that monetary policy instruments have been effective for deposit money banks by inducing higher savings, increasing credit supply, stimulating investment which helps these banks to generate higher levels of profitability. Therefore, the Study recommended that the Government should also consistently adopt monetary policies that will help Nigerian banks to improve on their profitability and also there is a need to strengthen monetary policy rate through effective and efficient regulatory and supervisory framework.


  • Influence of E-Tendering Process on Procurement Performance in Geothermal Development Company in Nakuru, Kenya
    Original Research Article
    Country Kenya
  • Pages 13-19
  • Richard Wachira Gichuhi || Dr. Margret Waruguru
  • Abstract | pdf Pdf
  • Companies are under constant pressure to grow profitably in an increasingly competitive and rapidly changing business environment. Globalization and technology shifts require organization to reengineer their operations if they are to maintain competitiveness. To ensure customer satisfaction and customer loyalty, organizations have to work with their suppliers as well as the customers to ensure delivery of desired goods just in time. E-procurement, enabled by advance in ICTs, has been promoted as one way of improving procurement efficiency and effectiveness. As such, this study investigatedthe influence of e-tendering on procurement performance in Geo-thermal Development Company in Kenya. A descriptive research design was adopted in this study. The target population of this study was the procurement and logistics department’s staff in GDC Nakuru region which was 170 in total. Multi-stage sampling method was used where 97 respondents were selected as the study respondents. This study relied on primary data collected by use of questionnaires. The instrument was tested for validity and reliability where Cronbach's alpha was used to test the reliability of the instrument. The alpha values for all the variables were above 0.8 well above the recommended threshold of 0.7. Thus the instruments were deemed reliable for data collection in the study. Data collected was analyzed using Statistical Package for Social Sciences (SPSS). Findings were presented in form of descriptive statistics and inferential statistics and presented in tables accompanied with relevant discussion. The study established that e-tendering had positive significant relationship with procurement performance in geothermal development company and therefore concluded that it has a significant influence on procurement performance. Regression analysis indicated that e-tendering did not have a significant contribution on the variation in procurement performance in geothermal development company. Hence, to enhance procurement performance, e-tendering is not a major consideration.Therefore it was recommended that the company embark on a drive to make use of E-tendering, in its operations in order to improve on its procurement performance.


  • Effect of Marketing Intelligence on Sales Performance of Commercial Banks in Kenya
    Original Research Article
    Country Kenya
  • Pages 20-32
  • Evelyn Wanjiku Kamau || Dr. Peter Mwaura Njuguna
  • Abstract | pdf Pdf
  • Commercial banks in Kenya have witnessed social-economic complexities and increased banking industry competition. They have faced intense pressure to align the marketing of products to technological advancement and changing needs of the customers. Expanded technology use in various operations contribute to new developments in packaging and delivery of products and significantly influence the marketing activities of commercial banks in the Country. However, marketing intelligence as a component of marketing information systems has not adopted to the marketing conditions of banking sector in Kenya. Inefficient marketing information systems imply inadequate marketing intelligence which is detrimental to marketing and sales performance of commercial banks. Therefore, the purpose of this study was to establish the effect of marketing intelligence on sales performance in commercial banks in Kenya. The study was supported by the following theories; Technology Acceptance Model and Marketing Information Systems Model. A cross-sectional survey research design was employed. The target population for this study comprised 86 middle level marketing managers in the 43 commercial banks in Kenya. Since the target population of 86 marketing managers is fairly small, the study undertook a census study. In this study an appropriate method to collect the primary data was a self-administered questionnaire. The data was analyzed using both descriptive analysis methods (percentages, means and standard deviations) and inferential statistics (Pearson correlation and regression analysis) with the aid of the Statistical Package for Social Sciences. The results of the survey were presented in tables. The findings indicated that marketing intelligence (r =.740**, p =.000) had a strong and positive effect on sales performance in commercial banks in Kenya. Based on the study findings, it was concluded that commercial banks focus on techniques of modifying current marketing products and strategies. The researcher also concluded that commercial banks review employee decision making regarding the marketing process of products which enables better market planning. The study recommends enhanced usage of marketing intelligence for increased sales performance in commercial banks. The study findings will benefit commercial banks by providing an empirical link between marketing intelligence and the overall sales performance of commercial banks in Kenya. It will also be beneficial to the policy makers in the country as a whole since it highlights the importance of marketing intelligence in enhancing performance of commercial banks which are key enablers of economic growth.


  • RA 9994 (Expanded Senior Citizens Act) Law Implementation and its Relation among Business Establishments in Maniki, Kapalong, Davao del Norte, Philippines
    Original Research Article
    Country Philippines
  • Pages 33-43
  • Denisa A. Suteu || Marcelino F. Cuyab
  • Abstract | pdf Pdf
  • This is a descriptive statistical analysis, the study that seeks into the extent of R.A 9994 (Expanded Senior Citizens Act): Law Implementation and Its Relation among Business Establishment in Maniki, Davao del Norte. Conducted from June 2017 to December 2017, there were 375 total numbers of respondents. This study would answer the following sub-problems: What is the extent of the implementation of R.A 9994 in terms of 20% discount, tax exemption and professional fees exemption. What is the level of effect among selected business establishments in Maniki, Davao del Norte in terms of sales, accommodation and product positioning? The significant difference on the implementation among selected business in Maniki, Davao del Norte in terms of sex and awareness of the law social status. The objective of this study was to find out the extent of R.A 9994 (Expanded Senior Citizens Act) Law implementation among Business Establishments in Maniki, Davao del Norte and what the relation of this to its sustainability is. The instrument in accumulating the data needed in the study was a questionnaire structured by the researchers. Data were analyze and interpreted using mean, Pearson r, percentage and T-test. The summary of the findings revealed that the indicator of the independent variable which was the discounts had the highest overall mean. The result emphasized that this indicator was well implemented. On the other hand, the indicator that had the lowest mean was the professional fees exemption which means that this indicator is not that well implemented. The conclusions and recommendations given by the researchers was based and related to each other. The researcher make sure that all data’s and information’s in this business research was reliable and accurate. The results presented the indicator namely discount had the highest descriptive rating. Therefore, they should be aware and exercise their rights to avail discounts for the goods and services they purchased. The result shown the indicator sales has the highest descriptive rating which mean that sales are really affected because of discounts. Meanwhile, in order of it to recover the decrease in sales, business establishments should separate this transaction between these senior citizens because as what have been stated in law- it is tax deductible. The results presented is really affecting the sales and income of the business establishments which descriptive rating is moderate, they should ask form OSCA some sort of copies regarding this law in order for them to mitigate the deduction of their sales because it is stated in the law on how businesses can still their sales.


  • Business Operation Approach of Small and Medium Enterprise in Pathumthani Province in Thailand
    Original Research Article
    Country Thailand
  • Pages 44-50
  • Dr.Napaporn Khantanapha || Dr.Thanakorn Thanathanchuchot || Dr.Poramet Eamurai
  • Abstract | pdf Pdf
  • The purposes of this research are to study; 1) The importance level of factors lead to the business operations approach of SMEs. 2) The characteristic of SMEs. 3) The relationship between The characteristic of SMEs and the importance level of factors lead to the business operations approach of SMEs. 4) Business operation approach of Small and Medium Enterprise in Pathumthani Province. Research via quantitative methodology. Data were collected from the executive or owner of SMEs in Pathumthani Province, by accidental sampling of 385 respondents of unknown exactly population. The research instrument were questionnaires. The data were then analyzed by computer software packages. statistic treatments were frequency, percentage, means, standard deviation, and ranking, Pearson Correlation, and Multiple Regression at statistical significance level of .05 The results of the research were as follows: 1) Overall the importance level of factors lead to the business operations approach of SMEs in Pathumthani Province were at of a high importance level, raked by CV (Covariant) respectively were: Technology Development and upgrading of firms' technology, Innovation and information technology, Products, Distribution and supply chain, Business Environment, Price, Government promotion, Market promotion. 2) Overall and individual of the characteristic of SMEs in Pathumthani Province were at of a high importance level, raked by CV (Covariant) respectively were Average total turnover per year, .Amount of employees, SMEs business operation. 3) There were moderate relationship level between the characteristic of SMEs and the importance level of factors lead to the business operations approach of SMEs in Pathumthani Province. 4) Business operation approach of Small and Medium Enterprise in Pathumthani Province was .783 Government promotion was .775 Innovation was .771 Technology Development and upgrading of firms' technology was .702 Distribution and supply chain was .681 Products was .641 Price was .421 Market promotion.


  • Impact of Dividend Policy on Share Price : A Case of Listed Firms on the Ghana Stock Exchange
    Original Research Article
    Country Ghana
  • Pages 51-61
  • Hanan Adam || Theophilus Buckman || Isaac Setordzi
  • Abstract | pdf Pdf
  • This article dissects the consequence of dividend policy (guideline) on prices of shares indexed on the Ghana Stock Exchange (GSE). The study considered fourteen (14) quoted firms which have made not less than one dividend payment in five (5) years, Dividend-price-ratio, dividend-payout-ratio, retention-ratio and earnings per share, Net Profit after tax, firm size, and growth of total assets being our explanatory variables. The purposively sampled data ranges from 2009 to 2018. Pooled regression, fixed-effect and random-effect tests were run since the data is panelled. Hausman's test was applied to select the most appropriate model. Therefore, fixed-effect results were selected. The empirical results obtained from the fixed-effect regression propounds a positive magnetism amidst market price per unit share and dividend-payout-ratio substantiating that an upswing in dividend for each share stimulates an upsurge in the market price for each share of a quoted firm. However, it was not noteworthy; that Dividend-price-ratio was negatively substantial at a 10% margin of error. Also, retention-ratio was negatively insignificant to determine the market price per unit share.Earnings per unit share remain the principal major determinant of share price; consequently, it has significant ascendancy on the market value of public listed firms on GSE. Besides, Net Profit after tax and firm size had a weighty influence in determining the price of a share.


  • Forecasting Steel Prices Using ARIMAX Model: A Case Study of Turkey
    Original Research Article
    Country Turkey
  • Pages 62-68
  • Kaveh A. Adli
  • Abstract | pdf Pdf
  • Steel prices for Turkey as a major steel producer and exporter have substantial importance to be predicted. The ARIMA model with explanatory variables is used to assess the out-of-sample forecast accuracy with the univariate ARIMA as a benchmark. The results revealed that despite expectations, The ARIMA model with explanatory variables could not perform superior results comparing ARIMA models in a 6-month forecast horizon.


  • The Role of E-Government as a Stimulus for Economic Growth
    Original Research Article
    Country Egypt
  • Pages 69-79
  • Riem M. Hamdi Abdel Azim || Omar Salman || Ibrahim El Henawy
  • Abstract | pdf Pdf
  • This research paper reviews existing literature of two domains, Electronic Government (e-Government) and Economic Growth. Information and Communication Technologies (ICT), Technology Acceptance Models (TAM), and Neoclassical theory are all discussed to help develop an integrated view of both domains. More specifically, in terms of theory, it is hoped that this paper may extend its explanatory power beyond current limits. This paper presents, for the benefit of decision makers, a practical framework held together by a logical cohesion between the units of analysis, structures, and processes. This framework is derived from the basic theories and models and latest research done in these fields. It is found that the key variable linking e-Government portals to the economic growth is Competitiveness. In this conception, competitiveness becomes the mediator through which the antecedent variable of e-government leads to a change in the consequent variable of economic growth. Simply put, e-government may stimulate economic growth via enhancing the competitiveness of economic actors. Hence, decision makers in different governmental bodies, may use this integrated framework as a tool to promote technology-based economic growth in the context of competitiveness goals.


  • Stress Vulnerability and Academic Performance among Management Students of UM TAGUM College: Basis for Enhancement Program
    Original Research Article
    Country PHILIPPINES
  • Pages 80-84
  • RAIZA MAE C. NARCISO
  • Abstract | pdf Pdf
  • The main objective of this study was to investigate if there is a significant relationship between stress vulnerability and academic performance among management students of UM Tagum College. The sampling technique used was the random sampling wherein 95 management students of UM Tagum College served as respondents. This study used the quantitative non-experimental research design using correlational technique with mean and pearson-r as statistical tools. A validated survey questionnaire was used as principal data collection instrument. Results revealed that the level of stress vulnerability was moderate, while the level of academic performance was low. Meanwhile, findings showed that there was no significant relationship between stress vulnerability and academic performance. This means that, there might be other factors aside from stress that relates to the increase or decrease of the academic performance of the management students. Finally, though there’s no correlation that exist, the researcher still proposed a program design that will target on lessening stress and improving the academic performance of the students (see Appendix A).


  • The Impact of Covid-19 Pandemic on the Selling of LPG and Mineral Water at Grocery Store “X”
    Original Research Article
    Country Indonesia
  • Pages 85-92
  • Francisca Hermawan || Clara Herlina Karjo || Yudith Dyah Hapsari
  • Abstract | pdf Pdf
  • Covid-19 pandemic has brought a big impact on every aspect live, especially in the economic sector. Many business owners complain that their business worsen during the pandemic. This research intends to discover the impact of Covid-19 pandemic on the selling of two main commodities, LPG (liquid petroleum gas) and mineral water. The data for this research were the sales data of LPG and Mineral Water for 6 months, 3 months before the Covid and 3 months after the Covid. The data were taken from Grocery Store “X”, a small-medium enterprise (SME) located in Bekasi, Indonesia. The data were analyzed using non-parametric method with multi-level test Wilcoxson for paired samples. Results revealed that there is no significant difference between the selling of LPG and mineral water before and after the Covid-19 pandemics. Moreover, the owner also confirmed that there are no significant changes in their business. Thus, this research implied that the pandemic did not affect all businesses the same way and business owners have to adapt to new ways of doing business to be able to survive in this era.


  • Employment Relationship Quality among Public School Teachers in Southern Mindanao: A Causal Model
    Original Research Article
    Country Philippines
  • Pages 93-102
  • Avelino D. Bitang , EdD || Eugenio S. Guhao Jr., DM
  • Abstract | pdf Pdf
  • This study aimed to determine the best fit structural model on employment quality among public school teachers in Southern Mindanao, Philippines. It examined the connections among global social bases of power, public leadership, and relational leadership with employment quality respectively. The study utilized a descriptive-correlational technique through structural equation modeling (SEM). A total of 414 respondents were randomly selected using proportionate quota sampling. Findings revealed that, overall, the level of exogenous variables were described as high and indicated a significant relationship with employment relationship. Moreover, the most sparing model (Model 4), conveyed a new idea that the endogenous variable, employment relationship quality was significantly best anchored on social bases of power which was grounded in terms of global power and compliance, and was highly reinforced by public leadership of school heads defined by its indicators: accountability and rule-following and further significantly strengthened by third exogenous variable, relational leadership, which was outlined by its domain: active and passive. In conclusion, the final model depicted the direct causal relationships of global social bases of power, public leadership, and relational leadership, and found to be the best model on the employment relationship quality of public school teachers.


  • The Effect of Debt Equity Ratio, Return on Assets and Net Profit Margin on Price Book Value in the Food and Beverage
    Original Research Article
    Country Indonesia
  • Pages 103-107
  • Dian Primanita Oktasari
  • Abstract | pdf Pdf
  • This research is to provide understanding and knowledge to the public, especially investors and creditors regarding the Effect of DER , ROA and NPM on Company Value and can be used as a reference for further researchers and stakeholders (investors, creditors and government) in making relevant and reliable decisions. The specific target to be achieved is proof of the hypothesis with the fit between the existing theory and the facts that actually occur. Making the results of research as a case study study company to be implemented in economics, especially management science.The results of this study are that the debt equity ratio has a positive and significant effect, return on assets and net profit margin have a negative effect.


  • A study on liquidity and its determinants in Vietnamese firms
    Original Research Article
    Country Vietnam
  • Pages 108-116
  • Hong Ngoc Tran || Binh Minh Tran || Ngoc Thao Kieu || Manh Dung Tran
  • Abstract | pdf Pdf
  • The research is conducted to synthesize the theoretical framework of liquidity and its determinants. Then, based on information gathered from audited financial statements and different reports of listed steel firms on Vietnam Stock Exchange, we found that GDP growth rate and inflation rate have no impact on Quick ratio; Return on assets (ROA) has a positive impact but Return on Equity (ROE) has a negative relation. Based on the findings, some recommendations are given for improving the liquidity ratio of listed steel firms.


  • Organizational Culture, Leadership Styles Influence on Performance through Motivation as a Mediation Variables
    Original Research Article
    Country Indonesia
  • Pages 117-127
  • Farida Rahmania || Samiadji || Agus Subroto || Suharto || Limgiani
  • Abstract | pdf Pdf
  • This study aims to examine and analyze the influence of organizational culture and leadership style on employee performance through motivation as a mediating variable. Respondents were 71 employees. The analytical tool used is path analysis. The results showed that organizational culture, leadership style, and motivation influence the performance of employees of PT Bank Pembangunan Daerah East Java Tbk Malang Branch, both partially and simultaneously. While motivation does not play a role as a mediating variable on the influence of organizational culture and leadership style on performance. Strong organizational culture and the application of appropriate leadership styles, have an influence on employee performance. This is an important consideration for management, so they can get a strategic picture of future performance improvements


  • Review on Actors and their Value Adding Activities in Honey Value chain; Challenges and Opportunities in Ethiopia
    Original Research Article
    Country Ethiopia
  • Pages 128-140
  • Seble Tigistu
  • Abstract | pdf Pdf
  • This review was conducted to assess actors and their value adding activities in honey value chain in Ethiopia. The objective is specifically to review the production and marketing of honey, to review the different functions, actors and service providers along the honey value chain and to review the challenges and opportunities in honey value chain development. Ethiopia has huge apicultural resources that made it the leading honey producer in Africa similarly, exports honey to different destination countries. The country has the potential of producing up to 500,000 tons of honey per annum. But currently production is limited to 50,000 tons of honey and the commercialization of other high value bee products such as pollen, propolis and bee venom is not yet practiced at a marketable volume, even not yet recognized. And still the country is facing with many constraints of beekeeping such as shortage of trained manpower, shortage of beekeeping equipment, adulteration, lack of value addition, pests and predators and inadequate research works to support development programs. To make considerable improvement on beekeeping sub-sector, it is essential that the government and relevant development partners work hand in hand to design and promote forums and how to add value onto the products.


  • Study on Experiential Marketing Influencing Brand Image, Satisfaction and Loyalty on Internet Banking Users in Surabaya
    Original Research Article
    Country Indonesia
  • Pages 141-146
  • DESSY PUSTAKAWATI MANGIKINI || PROF. DR. DRA. TATIK SURYANI, PSI. || MM. STIE PERBANAS SURABAYA
  • Abstract | pdf Pdf
  • This study will examine how Experiential Marketing can influence the Brand Image, Satisfaction and Loyalty of Internet Banking users in Surabaya. The purpose of this study is to explore the customer experience of the internet banking used. The data collection process was carried out by distributing 150 questionnaires with questions on a Likert scale and several open questions. The results of the answers from filling in the questionnaire will be processed and analyzed using SmartPLS. The results of this analysis explain that Experiential Marketing has a significant positive effect on Brand Image, Satisfaction and Loyalty results as seen with the P-Values number <0.05. The results of this analysis can be an indicator in developing internet banking, especially in meeting the needs of its users.


  • Capital Expenditure and the Impact of Taxation on Economic Growth in Nigeria
    Original Research Article
    Country Nigeria
  • Pages 147-159
  • EFUNTADE, Alani Olusegun || EFUNTADE, Olubunmi Omotayo || AKINOLA, Akinwumi Olusegun
  • Abstract | pdf Pdf
  • This study examined the relationship among capital expenditure, taxation and economic growth in Nigeria. The main objective is to establish the extent to which capital expenditure relate with economic growth as posited by Wagner and to determine the nexus between taxation and economic growth. The specific objective is to evaluate the long run relationship among Petroleum Profit Tax (PPT), Company Income Tax (CIT), Value Added Tax (VAT), capital expenditure and economic growth based on time series data (1989-2019). The study was established on Wagner’s (1883) Law of Ever-Increasing State Activities and Friedman Revenue Theory (1978). Secondary data were obtained from Federal Inland Revenue Services and Central Bank of Nigeria Statistical Bulletin. The Study adopted the descriptive analysis, regression, ARDL Cointegration test and error correction model. The results confirmed the existence of relationship among capital expenditure, PPT, CIT, VAT and real gross domestic product. The result indicated that in the long run capital expenditure and PPT had positive significant effect on economic growth while CIT and VAT had negative relationship with economic growth. It was also discovered that there was a causality running from capital expenditure to economic growth to support Wagner and that there was a causality running from taxation to economic growth according to Friedman. It is recommended that government should enhance fiscal synchronization, that is, decisions about capital expenditure and taxation should be made simultaneously to enhance economic growth.


  • Training and Fostering Civil Servants in Hoa Binh Province
    Original Research Article
    Country Vietnam
  • Pages 160-164
  • Thu Huong Duong Thi
  • Abstract | pdf Pdf
  • Training and fostering civil servants is one of the activities aimed at improving the quality of the contingent of civil servants and public employees. This activity has always been focused by localities, especially in recent years. Hoa Binh is one of the localities, implementing the Party and State's policies in training and fostering. The article focuses on clarifying the situation of training and fostering civil servants in Hoa Binh province. On that basis, the author proposes a number of solutions to further accelerate this activity.


  • A Tracer Study of 2012-2019 Graduates from Bachelor of Science in Business Administration at Cotabato City State Polytechnic College, Philippines
    Original Research Article
    Country Philippines
  • Pages 165-174
  • Emraida C. Ali || Noraida C. Ali
  • Abstract | pdf Pdf
  • This study was conducted to trace the Cotabato City State Polytechnic College (CCSPC)-College of Business and Public Administration (CBPA) graduates in terms of their educational background, employment opportunity, and contribution of curricular program to their communication, human relations, leadership and problem solving skills. Moreover, this study was conducted in CCSPC, Sinsuat Avenue, Cotabato City. The respondents were the graduates of the Bachelor of Science in Business Administration from year 2012 to 2019 and they were selected using purposive and convenience sampling. It employed quantitative research and utilized descriptive-status research design. The statistical tools used were frequency, percentage, and mean. The results revealed that majority of the respondents are single, female, and graduates of BSBA major in Marketing Management. For their employment opportunity, majority of them have been employed and in a regular or permanent employment status. In addition, they are commonly connected with these industry classifications: wholesale/trade, government, and banking and finance. The results also revealed that the curricular program contributed to the development of their communication, human relation, leadership and problem solving skills.


  • Effect of Resource Alignment on Organizational Performance of Listed Energy and Petroleum Companies in Kenya
    Original Research Article
    Country Kenya
  • Pages 175-181
  • Maureen Chemutai Bichii || Dr. Margaret Waruguru
  • Abstract | pdf Pdf
  • Resource alignment as a vital element of strategic planning ensures that an organization focuses on the right and prioritized activities to promote organizational performance. Organizational performance of energy and petroleum companies is crucial to the manufacturing sector, which is currently an agenda for economic transformation in Kenya. However, their performance has been challenged by resource alignment ineffectiveness, high power costs and limited investment into the sector, thus hindering potential exploitation in power generation and supply. This led the researcher into conducting a study on the effect of resource alignment on the organizational performance of listed energy and petroleum companies in Kenya. The resource-based theory guided the study. A descriptive survey research design was adopted to enhance the detailed description of resource alignment and organizational performance in energy and petroleum companies. Data was collected through structured questionnaires. Descriptive and inferential data analysis was performed through Statistical Packages for Social Sciences (SPSS). Descriptive findings revealed that resource alignment affected the organizational performance of listed energy and petroleum companies in Kenya. Correlation and regression analysis showed that resource alignment had a significant effect on organizational performance. The correlation coefficient was 0.768, while the coefficient of determination was 0.590, meaning that variations in strategic planning explained 59% variation in organizational performance. The study's findings will benefit the ministries of energy and petroleum in the formulation and implementation of strategic plans based on resource alignment to improve sector performance. The domestic and foreign investors in the energy sector will also apply the findings in aligning resources to areas of priority for improved organizational performance.


  • Impact of social media marketing on customers' buying intentions: an empirical evidence from Chinese apparel industry
    Original Research Article
    Country Malaysia
  • Pages 182-191
  • Zhao Fuhao || Dr. Emmanuel Osakue
  • Abstract | pdf Pdf
  • The aim of the study was to investigate the impact of social media marketing on the purchase intention of Fashion/textile product buyers. It was also aimed at measuring the role of brand loyalty towards purchase intentions of the customers of (1) Lu Thai Textiles and (2) Weiqiao Textiles from customer in Ghuangzhou city, China. In order to achieve the aims of the study, 150 responses were collected through structured personal administered questionnaire with close ended options. Statistical procedures for Social Sciences (SPSS) have been implied for the analysis purposed on the data collected after convinces sampling method. Study found that social media marketing and brand loyalty has significant positive impact on purchase intention of the buyers of the fashion products. This study has been done by the limited number of the customers comprising of two brands only in Guangzhou city, china. Future researchers are advised to conduct same study in other parts of the country by including more variables so the results could be generalized and used at vast level. Marketing managers are also advised to consider social media marketing as an effective tool to influence the customer buying intentions and it can be the technique through which they can be at the abreast of the competition.


  • Influence of Product Familiarity on Consumer Preference of Soft Drinks in Coca Cola Beverages Africa in Nakuru East Sub-County Kenya
    Original Research Article
    Country Kenya
  • Pages 192-202
  • Wambua Alice Mukai || Dr. Margaret Waruguru
  • Abstract | pdf Pdf
  • Coca cola beverages Africa faces the problem of identifying the brands of the company that are less consumed and the reasons why sales fluctuate in different sales periods. This study investigated the influence of product familiarity on consumer preference of soft drinks in coca cola beverages Africa in Nakuru East Sub-county, Kenya. The study adopted cross sectional survey research design. The study targeted the customers of soft drinks in retail outlets. The study sampled 384 customers. Further a research questionnaire was used as the primary data collection instrument. Data was collected using drop and pick method. The collected data was analysed using Statistical Package for Social Sciences (SPSS). The data was examined using both descriptive and inferential statistics. Findings from the study indicated that product familiarity significantly accounted for 27.5% of the total variation in consumer preferences of soft drinks in Coca Cola beverages Africa. The study concluded that product familiarity has significant influence on consumer preference of soft drinks in coca-cola beverages Africa in Nakuru East Sub-county Kenya. The study recommended that the company should pay attention to product branding as well as improving product familiarity to ensure that consumers are aware of the product existence.


  • Structural Equation Modeling (SEM) Analysis of Organizational Commitment and Employee Performance in PT. Telekomunikasi Indonesia. Tbk
    Original Research Article
    Country Indonesia
  • Pages 203-213
  • Kiki Farida Ferine || Kiki Soraya
  • Abstract | pdf Pdf
  • This research was conducted on telecommunications services companies where the company needs a lot of employees as well as high performance. However, the company's performance declined, so the company's target could not be achieved. The company's lack of targets is thought to be influenced by several factors, including organizational culture, leadership style, job satisfaction and compensation. The purpose of this study is to analyze the influence of organizational culture, leadership style, job satisfaction and compensation on performance with work commitment as intervening variables. The respondents in the study had 225 employees. The data analysis technique used is SEM (Structural equation Modelling) with LISREL program Version 8.


  • Effect of Knowledge of Tender Process on Access to Government Procurement Opportunities by Women, Youths and People Living with Disability in Ol-Kalou Sub-County, Kenya
    Original Research Article
    Country Kenya
  • Pages 214-225
  • Veronicah Kibari || Prof. Willy Muturi
  • Abstract | pdf Pdf
  • The study sought to determine the effects of knowledge of tender process on access to government procurement opportunities by women, youths and people living with disability in Ol-kalou Sub-county, Kenya. The study was guided by; The Kraljic Portfolio Purchasing Model. This study employed descriptive research design. The target population of the study was 281 women, youth and persons with disability belonging to groups in Ol-kalou Sub-county. A sample of 165 respondents was drawn using Yamane‟s (1967) formula for calculating the sample size. Structured questionnaires were used to collect data which were tested for validity and reliability. Data collected was analyzed using Statistical Package for Social Sciences. Data analyzed was discussed in form of descriptive and inferential statistics and presented in tables. The results indicated that the knowledge of the tender process had significant relationship with access to government procurement opportunities in Ol-Kalou Sub-county in Kenya.. Therefore the study concluded that the knowledge of tender process had a significant influence on access to government procurement opportunities by WYPD in Ol-Kalou Sub-county in Kenya. The study therefore recommended that the county government enhance means by which information in regard to tendering is made available to this group.


  • Solvency Management and Financial Sustainability of Supermarkets in Kenya
    Original Research Article
    Country Kenya
  • Pages 226-234
  • Simon Peter Ochieng’ Odhiambo || Phineas Muriira Kobia
  • Abstract | pdf Pdf
  • Supermarkets are vital drivers of the Kenyan Economy. However, lack of effective solvency management and cash flow challenges have deterred financial sustainability among supermarkets and left them on the brink of collapse. This paper investigated the influence of solvency management on the financial sustainability of supermarkets in Kenya. The study specifically examined the effect of financial leverage, operating margins, and firm size on supermarkets' financial sustainability. The cash flow theory guided the study. The paper was a conceptual review and adopted a descriptive research design. It applied data from the empirical findings of studies related to solvency management and financial sustainability. Results revealed a significant relationship between solvency management and financial sustainability. It indicated that constructs of solvency management comprising financial leverage, operating margins, and firm size influence supermarkets' financial sustainability in Kenya.


  • Comparative Study on Sustainability Balanced Score Card (Susbsc) and Firm Value
    Original Research Article
    Country Nigeria
  • Pages 235-246
  • Odum, Chinwe Gloria (Ph.D) || Ndum, Blessing Ngozi || Okonewa, Onyinyechukwu
  • Abstract | pdf Pdf
  • This work was done to carry a comparative study on the effect of Sustainability Balanced Scorecard (SUSBSC)on Firm Value among manufacturing firms listed on the Stock Exchanges of Nigeria and South Africa. The research design employed was the expo facto method.The study depended wholly on secondary data collected from the annual reports and account of the selected manufacturing companies from the year 2009-2018. Descriptive statistics and correlation matrix were employed alongside the pooled regression to investigate the relationship between Sustainability Balanced Scorecard and Firm Value. The results based on our findings revealed that Balanced Scorecard Financial perspective, measured as Return on Assets (ROA) when regressed as standalone variable with other variables, has a positive effect on firm value of quoted manufacturing firms in both Nigeria and South Africa though it is statistically significant in influencing manufacturing firms in Nigeria, it is not significant in South Africa. The study based on the findings recommends that looking at the statistically significant influence of SUSBSC in Nigeria, managers should take seriously the issue of SUSBSC and that managers who wishes to improve their firm value through sustainability activities should engage on less or moderately cost environmental sustainability activities in Nigeria. This will make such firms to engage on more or a wide spread sustainability activity that will impact lives positively thereby increased their firm values while in South Africa, managers may not put much effort in using sustainability balanced scorecard in increasing their firm values as this has insignificant effect on firm value.